The wagon

I was approached by the owners of The Waggon & Horses in Sudbury to co-ordinate a complete rebrand of the business as it was renovated from a local pub to a luxury bar/ restaurant.

The decision was made to shorten the name to "The Wagon" and I was tasked with designing a new logo, along with menus for the restaurant and bar and all other collateral for the business. 

I chose to focus on the wheel as a central motif which is featured in some capacity on every menu; and use more illustrative and casual graphics on the card menus found at the bar. 

The result is a simple, modern & sophisticated identity which fits perfectly with the refurbished restaurant.