C.W.C LUX is a newly established online retailer of luxury men's clothing. I was approached to create a logo for the brand that presented them alongside other instagram-based resellers of high end fashion, but also made them stand out.

I used a strong, dark background with white iconography and type to create a sense of exclusivity geared towards the young male demographic, along with a simple yet recognisable typographic logo. I also designed several flyers and stickers to promote the brand.